Black Friday Deals starting earlier than ever - Fox 28: South Bend, Elkhart IN News, Weather, Sports

Black Friday Deals starting earlier than ever


Two weeks from now Black Friday shopping will have already begun even though it'll still be Thanksgiving night.  Walmart announced they'll be starting their deals at 8 p.m. Thanksgiving day.  Sears and K-Mart also plan to open on Thanksgiving.  But the early deals don't stop there.  Kohl's is already having a "dream gifts sale," Meijer is having  a "seasons of savings" sale Friday and Saturday, Target is having a Holiday home event this weekend, and list goes on and on.  But not all consumers are happy with this.  Amber Reed said, "to start a little bit early takes the fun and excitement out." 

The National Retail Federation says more than 70% of young adults plan to take advantage of early bird black Friday promotions.  But stores aren't just offering deals a few hours before Black Friday starts. Weeks before black Friday shoppers line up stores are already holding holiday sales.  Shoppers admit there are some advantages to that.  Bernice Cuneo said, "kids put in their Christmas wish list and you don't want to disappoint them so you try to get what they want earlier if they're gonna have a sale on it." 

But shoppers also said they don't like what the early sales mean for the holiday season.  "I just think the whole meaning of Christmas is gone because of the sales starting so early.  Thanksgiving's kind of become a forgotten holiday," said Bonnie Meisner. 

And are the deals better on Black Friday or before Black Friday?  It depends what you are shopping for.  The deals are very specific so you'll want to do your homework and check the ads for exactly what is on sale and when it's on sale.


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