New trends in Super Bowl ads - Fox 28: South Bend, Elkhart IN News, Weather, Sports

New trends in Super Bowl ads


Some watch the Super Bowl for the game, others just watch for the commercials.

This year the cost for a 30 second commercial approached $4,000,000.

Some of the big spenders this year were Budweiser, Doritos and Go Daddy.

Media analysts say they saw some new trends this year.

"What I saw was a trend with movie themes, movie themes that you tweak with a commercial, for instance the Pepsi ad, with the Pepsi next, parents coming home to this party that to me was Tom Cruise, Risky Business all over again," says Joyce Hicks a media professor at St. Mary's.

Super Bowl ads have gotten so popular that many companies release them online days before the big game. 

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