If you're giving up sweets for Lent, you may have chosen the wrong year. Valentine's Day only falls during Lent season every five or six years. And this happens to be one of those years.
"For my two sisters I'm getting them candy and a Valentine's Day card. They won't give up their chocolate," says Martha Weaver.
These shoppers say Lent won't stop them from buying chocolate and candy.
"I'm sure she could save them for later. She likes the York Peppermint Patties," says Kevin Bender.
And South Bend Chocolate Cafe manager Nisa Buller says Lent isn't slowing them down. "It's our busiest time of year in a short amount of time. Literally in a three day hit."
She says chocolate is a Valentine's Day must. "We've been pretty steady busy all day long. I guess it just kind of depends on what it is you give up and what you're willing to sacrifice."
At Meijer, Store Director, Rick Zeeff says if people are sacrificing sweets, their business sure isn't showing it. "The sales of candy and flowers have been excellent this year. Actually maybe a little bit above last year."
And when it came to stocking up for the holidays, they made their same orders. "Valentine's Day is a pretty consist ant holiday. We didn't change anything. So we brought it in and people are buying it."
Because he says you still need to spoil your loved ones. "Lent may have an impact, but it will be a small impact. I think you still need to buy something special for your sweetie and maybe they wait till the end of Lent to eat that box of candy."
And if you decide to forgo the candy?
"Just make sure you get something for Valentine's Day, take it from someone who knows," says Zeeff.
