Special Report: Generation Yine - Fox 28: South Bend, Elkhart IN News, Weather, Sports

Special Report: Generation Yine


Move over baby boomers because a new generation of wine drinkers has the U-S vino industry asking may I pour you some more?

Millenials seem to be following in their parents' footsteps, and the country's multi-billion dollar wine business is counting on their young pallets to keep its business growing.

The president of the Wine Market Council says young drinkers are reaching for wine because of its versatility.

But locally, Wally Maurer -- owner of Domaine Berrien Cellars -- says millenials are warming up to wine for a couple of reasons -- it's no longer seen as just a drink for their parents, and they like learning about its intricacies.

"I think the draw is breaking some of the mystique behind wine is the younger generation is very hungry for information and knowledge."

And local, young wine drinkers agree.  Twenty-four-year-old Joe Terranova says these days there are a lot of wine tasting classes offered, which help take the intimidation factor away from it.

"...as people sort of get more involved into it they realize there's something to be had in tasting wines."

And Terranova's 32-year-old brother Noel adds that there are plenty of good wines for just $9 or $10 a bottle.

"Wine can be as affordable as other things to drink; that shouldn't prevent people from trying it.  There are a lot of affordable bottles that are really great; that are really interesting and exciting that people can have."

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