Goshen window display turning heads - Fox 28: South Bend, Elkhart IN News, Weather, Sports

Goshen window display turning heads

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A big window display is attracting some attention in Goshen.

You have to see it for yourself to believe it, but let's just say places like Victoria's Secret may take a few pointers.

"Very innovative," says Nick Kieffer who works in Goshen.

Lynn Marshall who saw the display says, "It's cute. It's a good idea."

"The construction workers here on the street get a kick out of it," says Jeremy Stutsman who helped created the display.


On the corner of Main Street and Jefferson in downtown Goshen sits LOL Health and fitness studio, and that's just what a lot of people are doing when they see the business's window display.

"Always good for a good laugh in the office," says Kieffer.

Kieffer works at the Goshen of Chamber of Commerce which is just north of this unique display of...uh...you know? Breasts.

"Very visible from across the street," says Kieffer.

The display that's turning heads is the brain child of the co-owners of the studio, Jami Hawkins and Maija Stutsman.

"We purchased the building about a year and a half ago and I fell in the love with the windows then and I wanted to do something fun with them some time," says Stutsman.

Stutsman says the bubble-shape of the windows on her business were in need of a little boost, so along with Hawkins, she enlisted the help of her husband, who's a contractor, to create, you guessed it, an over the shoulder "window" holder.

"Jamie and I got the fabric and the ribbon and neither one of us are really sewers, so we just kinda pieced it all together," says Maija Stutsman.

Jeremy Stutsman says, "I did the carving for the form-core for the bottom part of the bra. Then we all got out here and stretched it and attached it to the building."

But this display isn't just about dressing up the windows. It's about drawing attention to an issue that affects so many.

Maija's mother is successfully being treated for breast cancer and Jeremy's been touched with the disease as well.

"I had a grandmother who passed away from breast cancer. So we wanted to do something to raise awareness, but have fun at the same time," says Jeremy.

Maija says, "We're a women-focused studio so we have a lot of women who have lots of friends and themselves have been touched by touched by breast cancer so it's fitting for our businesses as well."

So this bountiful brassiere will serve as a fun way to spread the word about the importance of breast cancer screenings.
And it appears to be working.

"Oh, I'm definitely going to tell people to come look at this," says Marshall.

Unfortunately because of the construction, the bra is a little difficult to see from the street, but you can see it if you drive south on Main through the Jefferson Street intersection. The display will be there all month for breast cancer awareness month.

Stutsman says she wants to do this every year for breast cancer awareness month. They plan to create a new design every year.

The Fitness Center is also participating in a Women's Expo with IU Health Goshen this weekend. For more information, click here.

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