Beer company draws ire of Texas rape crisis center - Fox 28: South Bend, Elkhart IN News, Weather, Sports

Beer company draws ire of Texas rape crisis center


Is it frat boy humor or sexism in a can?  Dallas Blonde is drawing controversy in Texas over the blonde doll on the can and its slogan promising the beer will "go down easy."

Brewer John Reardon says he means no harm.  "We're a company that doesn't take ourselves all that seriously," says Reardon.  "I was a little shocked a little tongue in cheek joke got this much attention."

The Dallas-area Rape Crisis Center calls his ad campaign offensive.  "The number one date rape drug is alcohol," explains Bobbie Villareal with the crisis center.  "So, you combine that it's on a can of alcohol and then you're perpetuating the myth of it going down easy. You know, it is offensive."

Reardon does say he's apologizing and promising to remove the slogan from the truck.

Story from KTVT and FOX News.

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