Boxer ad sparks online controversy - Fox 28: South Bend, Elkhart IN News, Weather, Sports

Boxer ad sparks online controversy


A new commercial for Joe Boxer has sparked some hefty Internet debating on Kmart's Facebook page. 

The ad (above) features a group of men standing behind a curtain ringing bells.  When they finish, the curtain is pulled away and it is revealed, that the men aren't wearing pants, but just boxer shorts.  The men then start gyrating their hips to "Jingle Bells," implying they are generating the bell sounds with their testicles.

Joe Boxer is sold exclusively at Kmart and Sears stores.  The commercial sparked a flurry of criticism on the Kmart Facebook page after it started airing Sunday, followed by fans of the commercial jumping to its defense.

Here is a sampling of some of the responses.

"As a Christian, I find your new commercial for Joe Boxer offensive, vulgar, tacky, and just plain wrong. My secular opinion is false advertising. By the way, I will not be purchasing from KMart or Joe Boxer this Christmas season."

"I love the new Joe Boxer commercial, it's intelligent and fun! Too many people getting their knickers in a bind over such small things! Sit back, enjoy and have a laugh for once, thats (sp)what it's all about! It's about time we have a commercial that isn't stupid!!!!!"

Your ad is disgusting and very distasteful... no wonder your store is the way it lost me this can you take a beautiful time of year and turn it into a poor joke..this is so sad..shame on you and your ad department."

"Lighten up people!!! It is a cute commercial and your dirty minds that made it anything but that! If you don't like it, change the channel!  ROCK ON KMART!!!"

What do you think?  Share your thoughts below, or on our Facebook page.

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