Local business owner going big with new pop up shop - Fox 28: South Bend, Elkhart IN News, Weather, Sports

Local business owner going big with new pop up shop

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It's that time of year when retailers test the waters with pop-up shops.  They've been a holiday tradition for years in South Bend.  At the end of the season some businesses do so well they decide to stay permanently.

Now an Elkhart retailer that's been around for more than eight decades is experimenting with the idea.  Stephenson's is opening up a pop-up shop in Mishawaka and they're going big!

Stephenson's Express, as they're calling it, is in the Grape Road Corridor.  They're enticing holiday shoppers with designer samples at 50 to 80% off.

Plus you really can't miss their giant billboard.  "This is something new for us so we need to tell people that we're going to be over in their neighborhood.  So what better way to do it than with this big 50-foot high definition sign," said Stephenson's Owner Danny Reynolds.

Stephenson's Express opens Thursday and will be open through December 22nd.   

 

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