New FDA campaign aims to prevent teen smoking - Fox 28: South Bend, Elkhart IN News, Weather, Sports

New FDA campaign aims to prevent teen smoking

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"Let's try to keep teens from lighting up." That's the Food and Drug Administration's goal with a $115 million campaign.

They say "The Real Cost" campaign will educate teenagers about the health hazards of smoking.  They'll launch television, radio, print and online ads.

The FDA Commissioner says they're targeting teens because 90% of regular adult smokers had their first cigarette by the time they were 18.

Memorial Hospital's Director of the Radiation and Oncology Center says he likes the approach.

"They're really trying to reach out to kids and show them, 'Look, we're not just talking about some of these terrible diseases that can happen, but look how it can affect you cosmetically. It can cause wrinkling of the skin, affect your appearance,'" says Dr. David Hornback.

Another part of the campaign Dr. Hornback likes is a focus on how you can lose control of your life by smoking.  He believes it could resonate with teens and prevent them from picking up the habit.

The goal of the campaign is to reduce the number of teenage smokers by 300 thousand over the next three years.

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