State unveils new tourism brand “Honest to Goodness Indiana” - Fox 28: South Bend, Elkhart IN News, Weather, Sports

State unveils new tourism brand “Honest to Goodness Indiana”

Posted:

Move over "Restart Your Engines," Indiana has a new tourism brand.  The Indiana Office of Tourism introduced "Honest to Goodness Indiana" Wednesday morning.

"Everywhere you go in Indiana, the people and the experiences are genuine. Even our busiest attractions satisfy and delight visitors because here, more so than anywhere else, hospitality matters. That's real. That's Honest to Goodness Indiana," Lt. Governor Sue Ellspermann said in a written release.

"Today's launch is the culmination of nearly a year's worth of research and creative development and many of our industry partners contributed to the development of Indiana's new brand," said Mark Newman, executive director of the Indiana Office of Tourism Development. "Honest to Goodness Indiana is reflective of the entire state and for the first time in many years, our consumer brand incorporates all regions of Indiana."

The new branding also comes with a logo, which officials say was tilted 16-degrees, a subtle reference to 1816, the year Indiana gained statehood. "We are at a unique time where we have an opportunity to create unprecedented momentum for our state with the bicentennial approaching in 2016," said Newman.

Tourism is big business in Indiana. Officials say a report late last year shows that travel, tourism, and hospitality is the sixth largest industry in the state, responsible for near 140,000 jobs and $10 billion in business revenue.

Tourism officials say the new brand will be featured in ads in ten regional and national magazines that appeal to the travel lifestyle. There will also be billboards and radio and television advertising. The Indiana Office of Tourism Development says it will focus on Indianapolis and St. Louis to start. Indianapolis was cited as the state's population center and St. Louis as a city in driving distance that could attract overnight visitors, offers affordable advertising options, and has not had a heavy Indiana advertising presence.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Vehicle crashes into apartment in Elkhart in early-morning accident

    Vehicle crashes into apartment in Elkhart in early-morning accident

    Residents were shaken up in an Elkhart apartment Wednesday morning after a vehicle crashed into a building.It happened just before 3:00am at the corner of Michigan St. and Strong Ave. Residents say the car broke through the wall and entered their living room.More >>
    Residents were shaken up in an Elkhart apartment Wednesday morning after a vehicle crashed into a building.It happened just before 3:00am at the corner of Michigan St. and Strong Ave. Residents say the car broke through the wall and entered their living room.
    More >>
  • Boy scout finds marijuana plants in city park

    Boy scout finds marijuana plants in city park

    Will Kercher was working on removing invasive plants in Abshire Park Monday morningwhen he came across a different kind of "invasive" species...marijuana plants. Kercher, seventeen, was taking before pictures ofa wooded area in thepark. He was documenting the area before he helped clear it of bush honeysuckle when he came across four potted marijuana plants. He took a picture and then went to tellAaron Sawatsy-Kingsley, Goshen's City Forester.More >>
    Will Kercher was working on removing invasive plants in Abshire Park Monday morningwhen he came across a different kind of "invasive" species...marijuana plants. Kercher, seventeen, was taking before pictures ofa wooded area in thepark. He was documenting the area before he helped clear it of bush honeysuckle when he came across four potted marijuana plants. He took a picture and then went to tellAaron Sawatsy-Kingsley, Goshen's City Forester. More >>
  • Abused Elkhart woman finds freedom though new program

    Abused Elkhart woman finds freedom though new program

    Elkhart abused woman finds freedom through YWCA and Elkhart County Prosecutor partnership Elkhart abused woman finds freedom through YWCA and Elkhart County Prosecutor partnership
    Ana* is a 22-year-old mother. She's Mexican and doesn't speak English. She is also a domestic abuse survivor.More >>
    Ana* is a 22-year-old mother. She's Mexican and doesn't speak English. She is also a domestic abuse survivor.More >>
Powered by WorldNow

Fox 28

WSJV-TV FOX 28
58096 County Road 7, South
Elkhart, IN 46517

Switchboard: 574.679.9758
News Phone: 574.679.4545
Station Fax: 574.294.1267
Email: fox28news@fox28.com

All content ©Copyright 2000 - 2014 WorldNow and WSJV. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service and Mobile Privacy Policy & Terms of Service.

Persons with disabilities who need assistance with issues relating to the content of this station's public inspection file should contact Administrative Assistant Heather Stewart at (574) 343-5310. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at fccinfo@fcc.gov.