Conservative state Sen. Mike Delph said his fight over gay marriage on Twitter and with Senate Republican leaders was about placing a proposed ban before voters in 2014.
But it also effectively raised his "Name ID", a term for political currency used to win elections.
Delph fought with angry Twitter users on shortly after the Senate pushed back a public vote on a gay marriage ban until at least 2016. He later was stripped of his power within the Republican caucus.
Delph has not said whether he is seeking higher office and has largely declined comment beyond last week's Statehouse news conference.
Republican strategist Pete Seat says that name recognition is incredibly important, but cautioned that not all recognition is necessarily good. Divisive issues can split a district's voting populace.
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