State defends new tourism slogan as good branding - Fox 28: South Bend, Elkhart IN News, Weather, Sports

State defends new tourism slogan as good branding

Posted: Updated:

Indiana officials are defending the state's new tourism slogan from critics who say it's too folksy and could hurt efforts to market Indianapolis as a vibrant destination.

The Indiana Office of Tourism Development unveiled the slogan "Honest to Goodness Indiana" in February.

Executive Director Mark Newman tells the Indianapolis Business Journal that the slogan won because the other two finalists "felt more like campaigns than sustainable brands."

But critics contend the slogan doesn't have anything to do with travel or tourism and reinforces stereotypes of Indiana residents as unsophisticated bumpkins.

Newman says the "Honest to Goodness" platform is an attempt to "represent all areas of the state."

The campaign rolls out this month and will ramp up from May to September.

 

 

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Powered by WorldNow

Fox 28

WSJV-TV FOX 28
58096 County Road 7, South
Elkhart, IN 46517

Switchboard: 574.679.9758
News Phone: 574.679.4545
Station Fax: 574.294.1267
Email: fox28news@fox28.com

All content ┬ęCopyright 2000 - 2014 WorldNow and WSJV. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service and Mobile Privacy Policy & Terms of Service.

Persons with disabilities who need assistance with issues relating to the content of this station's public inspection file should contact Administrative Assistant Heather Stewart at (574) 343-5310. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at fccinfo@fcc.gov.